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Social media campaigns : strategies for public relations and marketing /

Kim, Carolyn Mae,

Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim. - 2nd ed. - xiv,209p. ill. 23cm

Includes bibliographical references and index.

ISBN: 9780367896201

Subjects--Topical Terms:
Internet in public relations.
Internet marketing.
Social media.
Public relations.

LC Class. No.: HD59 / .K56 2021

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Social media campaigns : strategies for public relations and marketing /