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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted

By: Material type: TextSeries: LEA's communication seriesPublication details: Newyork Routledge 2006Description: xiv, 242 p. : ill. 24 cmISBN:
  • 9780805862119
Subject(s): LOC classification:
  • HE8689.4 .C43
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Includes bibliographical references

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