| 000 | 01417cam a22003857i 4500 | ||
|---|---|---|---|
| 001 | 19009329 | ||
| 003 | OSt | ||
| 005 | 20230623070141.0 | ||
| 008 | 160309s2016 onca b 001 0 eng | ||
| 010 | _a 2015463279 | ||
| 016 | _aC20159052998 | ||
| 020 | _a9781442647992 | ||
| 035 | _a(OCoLC)ocn918595763 | ||
| 040 |
_aNLC _beng _cNIRUC _erda _dOCLCO _dYDXCP _dBTCTA _dBDX _dCDX _dPIT _dNKM _dDLC |
||
| 042 | _alccopycat | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aJK2281 _b.N49 |
| 082 | 0 | 4 |
_a324.70973 _223 |
| 100 | 1 |
_aNewman, Bruce I., _eauthor. |
|
| 245 | 1 | 4 |
_aThe marketing revolution in politics : _bwhat recent U.S. presidential campaigns can teach us about effective marketing / _cBruce I. Newman. |
| 264 | 1 |
_aToronto, Ontario : _bRotman-UTP Publishing, _c2016. |
|
| 300 |
_axi, 205p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPolitical campaigns _zUnited States. |
|
| 650 | 0 |
_aCampaign management _zUnited States. |
|
| 650 | 0 |
_aAdvertising, Political _zUnited States. |
|
| 650 | 0 |
_aCommunication in politics _zUnited States. |
|
| 650 | 0 |
_aMarketing _xPolitical aspects _zUnited States. |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c172 _d172 |
||